Advertising Discourages us from Being Different Individuals – IELTS Writing Task 2

Advertising discourages us from being different individuals by making us all want to be and look the same as each other. To what extent do you agree or disagree?

Outline

Essay Type

Opinion essay(agree or disagree)

Introduction

sentence 1 : introduce the topic

sentence 2 : i agree with the fact that advertisements discourage the individuals being their own.

Body Paragraph

Paragraph 1 : Advertisements are always misleading.

Paragraph 2 : Understand the advertisement and buy the products.

Conclusion

Sum up and state the final opinion.

Sample Essay

Advertisement is something that accentuates and helps in the hype of the product which is advertised. A person’s allure is highly influenced by these factors as the concept of beauty is defined by these ads. Consciously or subconsciously, these leave a perennial impression on viewers’ minds, urging them to buy these products.. The individual always tries to be the person in the advert and loses the identity of their own. In the forthcoming paragraphs I shall explain my point of view and give supporting reasons.

To begin with, different types of advertisements are there, and all of them are intended at producing ratings for the product. Most of the adverts are false and misleading, and this makes the people lose their uniqueness and develop some other temperament.They lose their esse and become a copy-paste of the person shown on the ad. Several regretful events have taken place as a result of immoral publicity.

There exists a lot of positive potential in advertising, but the fact is that people are taking it in a manner that is incompatible. Everything has pros and cons, but the way we perceive it is totally dependent on us. The people who make ads have only one thing in mind, and that is the marketing of the product and the profit. They always focus on the promotion of their commodities for a desirable outcome and the people blindly follow their lead and they are not bothered about their uniqueness and charm.

Even though advertisements perform a vital role in our progress, losing individuality and trying to be someone else is a serious issue.

In conclusion, advertisements do play an integral role in defining the current trends in the modern day market .In my opinion though, the way that the common folk perceive such advertisements may differ from person to person and similarly the influence. Therefore, it is highly important that these advertisements are used both effectively and logically to maximise the customer choices and not as a ploy to deceive the customer by false propaganda.

Vocabulary

• Accentuates 

Meaning : make more noticeable or prominent.

Example : The long curly hair accentuates her beauty

• allure 

Meaning : quality of being powerfully or mysteriously attractive .

Example : There are people for whom money and material things hold no allure..

•  perennial 

Meaning : lasting or existing for a long time

 Example : Ganges is a perennial river.

•  advert

Meaning : an advertisement

Example : I saw an advert for a furniture.

• intended(noun – intent)

Meaning : intention or purpose

Example : She intended to do that paperwork..

•  temperament

Meaning : A person’s nature.

Example : She had an artistic temperament.

• deeds

Meaning : Action that is performed intentionally or consciously

 Example : He was famous for doing good deeds.

• publicizing

Meaning : publishing or presenting the paper.

Example : “Use the magazine to publicise human right abuses.”

•  esse

Meaning : essential nature of life.

Example : The esse of this tradition is to respect the sun god.

• incompatible

Meaning : different in nature.

Example : My Android phone is not compatible with the newly released app.

•  Perceive :

Meaning :  become aware or conscious

 Example : “Please make some effort to perceive the truth”