Marketing and Promotion is The Key to a Successful Business – IELTS Writing Task 2

Marketing and promotion is the key to a successful business. To what extent do you agree?

Outline

Essay type

Opinion essay

Introduction

Sentence 1&2: Introduction of the topic

Sentence 3:  I agree with the notion of the essay.

Body Paragraph

Paragraph 1: Campaigns promoting the product offered by the company will let customers know of its benefits.

Paragraph 1:  Businesses that try to reach out to customers often ask them to complete surveys. These surveys inform them about the purchaser’s needs, which will help the organization improve.

Conclusion

Summarize your thoughts and express your final opinion.

Sample Essay

Business management is not an easy task. Excellent marketing strategies are among the many that must be implemented. I totally agree with this view as a successful business relies heavily on marketing and promotion.

To begin with, marketing and promotion connect a company and its customers. This is the link that connects customer demand with the company’s solution. Campaigns promoting the product offered by the company will let customers know of its benefits. Marketers can use clever tactics to tempt people into buying their products. This results in a gradual growth of the business. It is difficult to gain people’s attention and make sales when enterprises do not have enough marketing and promotion. Due to this, we see an increasing number of advertisements via various mediums today.

Apart from that, when firms advertise their products, they make customers aware of the speciality of the products. It is essential to make the customers understand the product’s features, services, price, and other attributes that differentiate it from its competitors. This would be impossible without proper marketing. In addition, when businesses run numerous promotions, they ask customers to fill out surveys. These surveys inform them more about the purchaser’s requirements. Therefore, this will benefit the firm by making them more efficient and also by increasing sales.

Some might argue that apart from proper marketing, the quality of the product is more significant for the success of the business. But it can only happen if people are aware of the product and are prepared to test its quality. This can only be accomplished through marketing and promotion.

In conclusion, there is no doubt that marketing and promotional offers can prove invaluable to a company’s success in terms of expanding the customer base and increasing profits.

Vocabulary

• Strategies

Meaning: A plan that you use in order to achieve something
Eg: “You should have a good strategy to win this game.”

• Implemented

Meaning: To start using a plan, system, etc.
Eg: it will take twenty hours to implement the code changes in the software.

• Relies

Meaning: to need support, help., etc.
Eg: The old lady relies on her son for financial support.

•  Campaigns

Meaning: a plan to do a number of things in order to achieve a special aim
Eg: He launched an advertising campaign for winning the elections

•  Tactics

Meaning: the particular method you use to achieve something
Eg: We must decide our tactics for the next meeting.

• Tempt

Meaning: to try to persuade or attract somebody to do something
Eg: “Don’t tempt thieves by leaving valuables clearly visible”

•  Gradual

Meaning: happening slowly or over a long period of time; not sudden
Eg: There was a gradual increase in the GDP of the country.

•  Attributes

Meaning: a quality of somebody/something; a feature
Eg: She has a charming attribute.

• Accomplished

Meaning: highly skilled at something
Eg: He is an accomplished actor.

•  customer base

Meaning: group of customers who repeatedly purchase the goods or services of a business
Eg: Brand image and a large customer base are strengths of a business.

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