Companies Spend Millions Each Year on Advertising Online in Magazines and Billboards – IELTS Writing Task 2

Companies spend millions each year on advertising online, in magazines and billboards. These adverts can encourage people to buy products that they do not really need. What are the positive and negative effects of consumerism?

Outline

Essay Type

Advantages and disadvantages Essay

Introduction

Sentence 1: Nowadays, most companies depend on advertising agencies and spend millions of dollars annually to advertise their products.

Sentence 2: This advertising method attracts people to pay for products that are not required. The essay will analyze the positive and negative impacts of consumerism.

Body

Paragraph 1: Advertisements attract the general public’s attention to a product or service through different marketing mediums.

Paragraph 2: Some advertisements mislead consumers to purchase their products which sometimes doesn’t consist of the quality or type of advertised product.

Conclusion

Restate your views and explain whether advantages outweigh disadvantages or vice versa.

Sample Answer

In today’s era, several companies and corporate organizations rely on advertisements to promote their products and make their businesses more productive and profitable. This advertising method persuades the consumers to purchase unnecessary stuff which they don’t even require. The essay will look into the pros and cons of consumerism.

Advertisements are a part of marketing strategies that draw the general public’s attention to a product or service through different marketing mediums. In other words, advertisements give knowledge to the people about the existence and nature of the product to create its market. Advertisements are highly advantageous to every business from small shops to large companies, as they get a chance to inform the customers about a range of their products and services. Usually, these business entities advertise their products and services in television, newspapers, magazines, social media, pamphlets, and applications. With the help of advertising, a business can establish its brand identity and reputation successfully. Ads play a crucial role in increasing the sales of the specific product. For example, a company lures consumers to buy products by offering lucrative deals and discounts. Eventually, the consumers end up purchasing them, increasing the company’s turnover and bringing tremendous profits.

But there are some disadvantages as well. Some advertisements mislead consumers to purchase their products which sometimes doesn’t consist of the quality or type of advertised product. For instance, advertisements allure consumers with discounts but offer cheap quality products. Another example of adverse effects of ads is that the companies advertise and promote inferior quality products to encourage people to buy them. Consumers feel cheated after using the product. This way or the other, advertisements misguide the public in a significant manner.

Despite its advantages like facilitating promotional sales and turnover to the company, it also has disadvantages such as misleading consumers about products. Therefore, as wise consumers, it’s our responsibility to ensure that we buy the necessary products.

Vocabulary

• Mislead

Meaning: cause someone to have a wrong idea or impression
Eg: The signboard misleads the travellers.

• Misguide

Meaning: mislead
Eg: People are misguided about the new scheme introduced by the government.

• Persuade

Meaning: induce someone to do something through reasoning or arguments
Eg: My therapist tried to persuade me to quit smoking.

• Lucrative

Meaning: producing a great deal of profit
Eg: Students got placed in top-notch companies with lucrative packages

• Stuff

Meaning: matter, material, articles, or activities of a specified kind that are being referred to
Eg: I bought a lot of stuff online during the Independence day sale.

• Draw attention

Meaning: to rouse someone to notice something
Eg: Mercedes drew my attention when I was stuck in traffic.

• Allure

Meaning: the quality of being powerfully and mysteriously attractive or fascinating
Eg: My mother was allured by the beautiful jewelry displayed in the showroom.

• Cheat

Meaning: act dishonestly or unfairly in order to gain an advantage
Eg: The shopkeeper cheated Rose by giving low-quality items.

• Productive

Meaning: producing or able to produce large amounts of goods, crops, or other commodities.
Eg: I felt productive after attending the online classes.

• Turnover

Meaning: the amount of money taken by a business in a particular period
Eg: The turnover of the startup gradually increased within a year.

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