More and More People Want to Own Items From Famous Brands- IELTS Writing Task 2

More and more people want to own items from famous brands. What are the reasons for this? Is it a negative or positive impact?

Outline

Essay Type

Direct Question Essay

Introduction

Sentence 1 – Paraphrase the topic with the help of synonyms. Mention the two sides of the argument as well.

Sentence 2 – Mention that the essay will discuss the topic in detail.

Body paragraphs

Paragraph 1 – Talk about how famous brands are higher in quality than generic brands and elaborate on it.

Paragraph 2 – Acknowledge whether this trend of buying more brands is positive or negative.

Conclusion

Restate your views.

Sample Essay

The trend of purchasing items from well-known brands is the primary topic in today’s society. It happened due to the rising demand for high-quality products and the need to express themselves in society. The following essay will discuss famous brands, which are the top concern.

In general, famous brands are higher in quality than generic brands. The generics attempt to copy the renowned brand but don’t perform properly or break down sooner than the upscale version. Thus, while famous brands cost more, they are better products. Moreover, as the living standard improves, people aim to make their lives more sophisticated than ever before. Their demands for food and shelter are already fulfilled, and a desire to express themselves seems to replace their basic needs. Consequently, they seek to flaunt the branded products as they represent a high standard of living. Additionally, the masses buy branded materialistic things to parade and gloat in front of their friends and relatives. Besides, many youngsters try to imitate different celebrities from the entertainment and sports industry since if their favourite superstars promote any brand, they certainly want to buy that specific product.

Regardless, this trend has many negative effects. Firstly, many people become frustrated as they are not able to afford these brands and keep them at par with their peers. Further, developing famous brands can hinder local brands from growing. Consequently, it leads to bankruptcy because they cannot earn enough profit to maintain it. Fortunately, it can become the motivation for local brands. It boosts them to ameliorate their quality of products to ensure healthy competitiveness against the other brands, but also customers are less to worry about a low-quality product.

In conclusion, different people have different buying behaviours, depending on many aspects. For example, some see the quality, while others see brand identity. Although branded products are better in quality and style, not everyone can buy them.

Vocabulary

• Primary

Meaning – of chief importance; principal.
Example – The safety of the children is always the primary concern for every parent.

• Generic

Meaning – a consumer product having no brand name or registered trademark.
Example – Most people like to substitute generics for brand-name drugs.

• Renowned

Meaning – known or talked about by many people; famous.
Example – India is renowned for its diverse culture and food.

• Materialistic

Meaning – excessively concerned with material possessions; money-oriented.
Example – We live in a very materialistic world.

• Parade

Meaning – display (someone or something) while marching or moving around a place.
Example – My classmates got the work to parade the national flag around the school on Independence day.

• Gloat

Meaning – dwell on one’s own success or another’s misfortune with smugness or malignant pleasure.
Example – Charlie likes to gloat over his success.

• Imitate

Meaning – take or follow as a model.
Example – Other writers often imitated Adam’s writing style.

• Hinder

Meaning – make it difficult for (someone) to do something or for (something) to happen.
Example – Language barriers often hinder me from communication when I am solo-travelling.

• Ameliorate

Meaning – make (something bad or unsatisfactory) better.
Example – The new reform did much to ameliorate the people’s living standards.

• Aspects

Meaning – a particular part or feature of something.
Example – Dealing with every kind of crime is an essential aspect of my work.