IELTS Academic Writing Task 1 Topic 15: Average length of YouTube video advertisements – Table

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Updated On Dec 23, 2021

Sample Answer

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The table shows the average length of YouTube video advertisements and an average length of time viewers spend watching them. Summarise the information by selecting and reporting the main features.

Write at least 150 words.

Average YouTube Video ad length and time viewed

Type of YouTube ad	The average length of YouTube ad (seconds)	Average time viewed(seconds)
Public service	66.7	28.1
Business and finance	35.1	24.6
Entertainment and news	30.8	26.5
Travel	28.7	23.0
Technology	39.3	20.9
Retail	26.5	20.1
Consumer electronics	24.9	17.3
Clothing	23.4	16.6
Pharmaceuticals	21.8	16.0
Lifestyle	33.7	14.3
Overall	38.1	20.4

Report Plan

Paraphrase: depicts; the average length of Youtube video ads; average time people spend watching ads.

Overall/summary paragraph: (1) highest average length (2) people’s preference to watch ads varies.

Paragraph 3: total 10 advertisements; In comparison with other categories; Give figures.

Paragraph 4: compare the average length of youtube videos watched by people.

Sample Answer

The table depicts the average length of Youtube video advertisements category-wise and the average length of time people spend watching the ads.

We can observe from the table that the public service ads have the highest average length and people’s preferences to watch YouTube ads dramatically varies based on the categories.

There are a total of ten different types of adverts on YouTube and among which the public service advertisements have a maximum length of around a minute and 7 seconds. The length of Business & Finance, Entertainment and lifestyle adverts are roughly 30-39 seconds. In comparison, the length of the travel, consumer electronics, clothing, retail, and pharmaceutical adverts are around 20 to 30 seconds.

The average length of the advertisements for all the categories is 38.1 seconds, whereas the users on average watch only 20.4 seconds of these adverts. And the average duration of all the categories of advertisements is merely 20 seconds. Few people view public service ads for more than 28.1 seconds. However, this is less than half of the total advertisement duration. They prefer to skip advertisements from other categories such as clothing, business & finance, technology.

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Zuhana

Nafia Zuhana is an experienced content writer and IELTS Trainer. Currently, she is guiding students who are appearing for IELTS General and Academic exams through ieltsmaterial.com. With an 8.5 score herself, she trains and provides test takers with strategies, tips, and nuances on how to crack the IELTS Exam. She holds a degree in Master of Arts – Creative Writing, Oxford Brookes University, UK. She has worked with The Hindu for over a year as an English language trainer.

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