IELTS Reading Short Answer Questions | Example 1

It’s Eco-Logical

Planning an eco-friendly holiday can be a minefield for the well- meaning traveller, says Steve Watkins. But help is now at hand.

A. If there were awards for tourism phrases that have been hijacked, diluted and misused then ‘ecotourism’ would earn top prize. The term first surfaced in the early 1980s reflecting a surge in environmental awareness and a realisation by tour operators that many travellers wanted to believe their presence abroad would not have a negative impact. It rapidly became the hottest marketing tag a holiday could carry. It is easier to understand why the ecotourism market has become so overcrowded when we look at its wider role in the world economy. According to World Tourism Organisation figures, ecotourism is worth US$20 billion a year and makes up one-fifth of all international tourism. Add to this an annual growth rate of around five per cent and the pressure for many operators, both in developed and developing countries, to jump on the accelerating bandwagon is compelling. Without any widely recognised accreditation system, the consumer has been left to investigate the credentials of an operator themselves. This is a time-consuming process and many travellers usually take an operator’s claims at face value, only adding to the proliferation of fake ecotours.

B. However, there are several simple questions that will provide qualifying evidence of a company’s commitment to minimise its impact on the environment and maximise the benefits to the tourism area’s local community. For example, does the company use recycled or sustainable, locally harvested materials to build its tourist properties? Do they pay fair wages to all employees? Do they offer training to employees? It is common for city entrepreneurs to own tour companies in country areas, which can mean the money you pay ends up in the city rather than in the community being visited. By taking a little extra time to investigate the ecotourism options, it is not only possible to guide your custom to worthy operators but you will often find that the experience they offer is far more rewarding.

1. World Tourism Organisation
2. City entrepreneurs
3. Tour companies