Some Companies Sponsor Sport and Sports Stars as a Way to Advertise Themselves – IELTS Writing Task 2

The Essay Writing section of the IELTS Writing Module can be a difficult task for many IELTS Aspirants. Thus, it is vital that you polish your essay writing skills before attempting the IELTS.

Below is a sample IELTS Essay for the IELTS Essay topic:

Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Outline

Essay Type

Discussion Essay

Introduction

Sentence 1: Sponsorship has become common, where the company promotes its product by sponsoring sports stars. While some people consider it as an advantage. Others believe it has more drawbacks.

Sentence 2: Discuss both views and give your opinion.

Body

Paragraph 1: One of the major advantages of sponsoring sports is its significance in increasing the sales of the respective companies.

Paragraph 2: Disadvantages of sponsorship where the company may be using sports to promote its low-quality products that might affect human health.

Conclusion

Consider both the views and state your opinion.

Sample Essay

It is irrefutably true that the way of advertisement has changed over the years. Sponsorship has become more popular, wherein many companies advertise their products by sponsoring sports events or a sportsperson, which helps the company promote the brand and reach customers worldwide. Some people opine that this advertising practice has several benefits, while others believe it has more drawbacks. Meanwhile, in my personal opinion, the advantages outweigh the disadvantages.

To commence with, one of the major advantages of sponsoring sports is that it increases respective companies’ sales. For example, suppose the company sponsors a sports team or a sports person of global interest. In that case, the organizers need not worry about the funding. These companies invest a considerable sum of money and look after the entire expenses of the particular sports star or sports event. They print their company’s logo on the player’s jersey, display posters & banners, and grab the audience’s attention towards their products. Eventually, the company becomes a household name in the targeted society. Moreover, the sponsorship can provide an excellent platform for the new players.

On the flip side, it is worth noting that there are some disadvantages of sponsorship, such as the company may be using the grounds of sporting events to boost the sales of their low-quality products. For example, a wine supplier company, Kingfisher, sponsors cricket to promote its product; nevertheless, wine has adverse effects on human health. Subsequently, if a sports person becomes injured or sick during the match season, the money invested by the company is wasted. In addition, if the sports player gets involved in illegal activities such as match-fixing or consumption of performance-enhancing drinks, then the company’s reputation suffers. These kinds of acts also kill the essence of sports.

To summarize, sponsoring sports events is mutually beneficial to both parties, on the contrary, the adverse outcomes are undeniable. The disadvantages are negligible when considering the advantages. In my perspective, I believe that sponsoring sports has opened a window for the company to stay in the market, and it’s the players’ duty to up their game level without getting caught in any scandal.

Vocabulary 

• Opine

Meaning: hold and state as one’s opinion
Eg: The doctor opined that the disease is incurable.

• Outcome 

Meaning: the way a thing turns out; a consequence
Eg: The outcome of the election will be a mystery till the declaration.

• Reputation

Meaning: a widespread belief that someone or something has a particular characteristic.
Eg: The company lost its reputation after a few employees were found guilty of committing murder.

• Massive

Meaning: large and heavy or solid
Eg: There was a massive explosion in the city.

• Valid 

Meaning: (of an argument or point) having a sound basis in logic or fact; reasonable or cogent.
Eg: He won the debate as his statements were relevant to the given topic.

• Illegal

Meaning: contrary to or forbidden by law, especially criminal law.
Eg: Monica was arrested by the police for being involved in illegal activities.

• Grab

Meaning: grasp or seize roughly and suddenly
Eg: The Magician grabbed the visitor’s attention.

• Mutual 

Meaning:  (of a feeling or actions) experienced or done by each of two or more parties towards the other or others.
Eg: The NGO and the university signed an MOU based on mutual understanding and respect.

• Scandal

Meaning: an action or event regarded as morally or legally wrong and causing general public outrage.
Eg: The famous actor was involved in a bribery scandal.

• Jersey

Meaning: a knitted garment with long sleeves, worn over the upper body.
Eg: John purchased his favourite footballer’s jersey.

More Writing Task 2 Essay Topics

• Many People Like to Wear Fashionable Clothes
• Some People Think That Parents Should Teach Children How to be Good Members of Society
• One of the Consequences of Improved Medical Care is That People are Living Longer and Life Expectancy is Increasing
• Happiness is Considered Very Important in Life