Consumers Are Faced With Increasing Numbers of Advertisements From Competing Companies – IELTS Writing Task 2

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

Outline

Essay Type

Direct Question Essay

Introduction

Sentence 1: Advertisements are communication between companies and consumers, which are fruitful to the producers and consumers. Moreover, companies influence the consumers by promoting an increasing number of advertisements.

Sentence 2: In my opinion, these adverts have both positive and negative effects on consumers, and some steps should be taken to protect consumers.

Body

Paragraph 1: There is no doubt that advertisements influence people’s minds.

Paragraph 2: Several measures can be taken to combat the adverse effects of advertisements.

Conclusion

Clearly restate your views.

Sample Essay

Advertisement is a powerful and persuasive medium that influences consumers in both positive and negative ways. In order to survive in the competitive marketing world, every company believes in advertising its product. Thus, it is undeniably true that advertisements have significant impacts on consumers. In my opinion, I believe that excessive popularity of advertisements has adverse effects, but some measures should be taken to curb this issue.

There is no doubt that advertisements influence people’s minds. Several corporate organizations and local companies use advertisements as a way to promote and provide essential information about their products to the consumers. For instance, there are companies that promote health drinks and immune boosting medicines with the help of top celebrities. These advertisements create an illusion in the consumer’s minds that their health drinks and immune-boosting medicines will help them maintain their immune system and acquire a well-balanced body. Thus, people are swayed by these advertisements and instantly purchase such products. Moreover, the most susceptible target for advertisements is children because they lack the information and maturity to make informed judgments. In this way, they pester their parents to purchase those products. Further, stealth advertising and celebrity endorsements sway people into tempting and purchasing goods that they actually don’t use often.

There are some ways to deal with these issues. First, the government should impose strict laws and regulations on advertising companies to not pressurize the public to purchase unnecessary products. The advertising agencies should be aware of launching ethical advertisements. Furthermore, the consumers should protect themselves from being persuaded by celebrity endorsements.

To sum up, although advertising is an effective way to increase a company’s sales and brand, they are more often than not a negative influence on people’s lives. I believe that governments should exert more regulations on advertising agencies to mitigate the issues mentioned above, and consumers should use their wisdom to purchase only the necessary products without being influenced by advertisements.

Band 9 Sample Essay

Vocabulary

Have a look at the IELTS Vocabulary for Band 9 Sample Answer for Consumers are faced with increasing numbers of advertisements from competing companies - IELTS Writing Task 2.

• Persuade

Meaning: induce someone to do something through reasoning or arguments.
Eg: The Kidnapper persuaded the children to try the chocolate bar.

• Endorsement

Meaning: the action or endorsing someone or something
Eg: The famous actor was approached by the company for endorsements.

• Curb

Meaning: a check or restraint on something
Eg: The students decided to curb the damage they did to the classroom walls.

• Exert

Meaning: apply or bring to bear (a force, influence, or quality)
Eg: The tractor exerted its pressure to break the wall.

• Susceptible

Meaning: likely or liable to be influenced or harmed by a particular thing.
Eg: Children are more susceptible to video games than studying good books.

• Tempt

Meaning: entice or try to entice someone they find attractive but know to be wrong or unwise.
Eg: I was tempted to eat the cake while I was actually fasting.

• Excessive

Meaning: more than is necessary, normal or desirable ; immoderate
Eg: Excessive amount of sugar was used to make the dessert.

• Impose

Meaning: force an unwelcome decision or ruling on someone
Eg: Due to the spread of dengue, the government imposed a curfew.

• Flaws

Meaning: a mark, blemish, or other imperfection which marks a substance or an object.
Eg: It’s high time Meera accepted her flaws and moved on.

• Pester

Meaning: trouble or annoy someone with frequent or persistent requests or interruption
Eg: The scammers pestered me with constant telephone calls.

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